Home Sweet Home Page by Carma Spence

Spotlight, Guest Post, and Giveaway

This is my day to post on the blog tour for Home Sweet Home Page by Carma Spence. This book is about how to fix the 5 deadly mistakes that plague the websites of authors, speakers and coaches.

This blog tour is organized by Lola’s Blog Tours and runs from 21 June till 11 July. See the tour schedule here.

Home Sweet Home Page
By Carma Spence
Genre: Non-fiction – Business, Web Design
Release Date: May 18, 2021

Blurb:
How to Increase Book Sales, Get More Speaking Gigs and/or Attract More Coaching Clients with your Website… Without Having to Get a Web Design Degree or Learn Coding… Even If You’re Terrible at Web Stuff Don’t Have a Lot of Time and Just Want to Hand this Web Stuff Over to a Virtual Assistant

This is your business.

This is your website.

You need to understand what makes it effective so that you know that your web designer and virtual assistant are doing a good job.

But you don’t need to know the design theory behind it. You don’t need to know the coding that makes it happen. You don’t need to spend a lot of time learning any of that stuff … you just need to know what to do and the basics of how to do it so that you can hand this off to people who love all the technical stuff.

That’s why I wrote Home Sweet Home Page, to give you the basics you need to know in simple, accessible, and easy to implement language that you can understand.

The first edition helped many authors, speakers, and coaches make their websites more effective.

This second edition updates the content from the original book and adds in additional information you need to know in the 2020s.

Links:
– Goodreads
– Bookbub
– Amazon
– Amazon Paperback
– B&N
– Kobo
– Smashwords
– Apple Books
– Indiebound

Join Carma Spence’s Newsletter!
Carma helps entrepreneurs, small business owners, and mid-level executives write, publish and market a non-fiction books based on the knowledge between their ears even if they’ve never written before and are crazy busy.

Want to receive Carma Spence’s Bare Minimum Book Marketing Essentials cheat sheet? Sign up for her newsletter here.

About the Author and Guest Post
Carma Spence is the author of five books, including 57 Secrets for Branding Yourself Online and the award-winning bestseller Public Speaking Super Powers. She has also co-authored several International bestselling anthologies. She helps entrepreneurs, small business owners, and mid-level executives write, publish and market non-fiction books based on the knowledge between their ears even if they’ve never written before and are crazy busy. In her spare time, she loves to read science fiction, play with her cat, and hang out with her husband (not necessarily in that order). You can learn more at www.bookmarketingclub.com.

Guest Post

QUESTION: What are some little-known facts that lead you to write this book and who will it help the most?

ANSWER:

Most people either know or can figure out that I wrote the first edition of Home Sweet Home Page to promote my WordPress web design business that I had at the time I first wrote the book. However, most people don’t realize how I came to be a web designer in the first place.

My first love is, and always has been writing and publishing. In fact, I once had the dream of becoming the youngest published science fiction author. Well, that didn’t happen. But that’s OK, because over time I have become a two-times bestselling author and three-times award-winning author – it took me 50 years to get there, but I still made it.

Along the way, I discovered the online world and then blogging. In the early days of blogging, I didn’t have the funds to hire a web designer. So, I rolled up my sleeves and figured out how to make WordPress look the way I wanted it to on my own. Someone saw my sites – I had a few – and wanted to know if I could do the same for them. And they paid me.

It didn’t take long before I had a few clients paying me to do modifications to their WordPress sites. And that’s how WordPress ReVamp came into being. That was the business name I came up with when I wrote the first edition back in 2009.

The name of the book came from Donna Kozik, creator of the Book-in-a-Weekend Program. She coached me on what would be a good focus topic for a book to market my business and I ran with it.

In the subtitle, I call out authors, speakers, and coaches, but honestly, this book can help anyone who has an expert-based business. That is, their business centers on their expertise, the knowledge between their ears.

The book is aimed at beginners, people who are not advanced in their knowledge of how to leverage their website to market their knowledge, skills, and expertise. It is sort of a Website Branding 101 level book. However, the Readers’ Club website that comes with the book, takes readers to an intermediate level with videos, worksheets, cheat sheets, and checklists.

I chose to update the book and give it a facelift for several reasons. The first was that it is part of a larger project where I’m updating all the books I have available that are published under my former married name.

I chose to do Home Sweet Home Page first for two reasons, the first being that authors are my peeps, my ideal clients. I love working with writers and authors and helping them blossom with their words, messages, and craft. The second reason is that with the COVID pandemic, now is the perfect time to get your website up to tip-top shape. I only wish I could have gotten it out sooner.

And finally, the feedback I received on the cover for the first edition was less than ideal. It wasn’t terrible, but many people felt that it belied the professionalism of its content. Therefore, this time I invested in a professional book cover designer to do the cover and am quite happy with the results.

Author links:
– Website
– Newsletter
– Facebook Profile
– Facebook Page
– Twitter
– LinkedIn
– Instagram
– Pinterest
– BookBub
– GoodReads
– YouTube

Giveaway

There is a tour wide giveaway for the blog tour of Home Sweet Home Page. In in honor of June being “Entrepreneur DIY Marketing Month” the author is giving away Authorneer’s DIY Marketing Toolkit (Total value = $37) which contains:

 

* A PDF copy of “57 Secrets for Branding Yourself Online” ($15) so that you can create a strong author brand online.
* Small Business Tagline Checklist ($7) so that you can communicate that brand with power and confidence.
* 30 tips for creating successful e-newsletters ($5) so that you can nurture your readers and potential readers and build a strong community of book buyers.
* 12 Effective Public Relations Strategies For Small Businesses ($5) so that you can promote your books to a wider audience.
* 48 Social Media Post Ideas ($5) so that you can build buzz about your books and stay top of mind.

For a chance to win, enter the giveaway here